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Hello All!
The Summer season is in full swing and we hope all
is well at your Inn. We have been on many of your
websites lately and are happy to see that many
people seem to be having a good season. It seems
to go from one extreme to the other; no guests
at the Inn, or you are so busy that you can't see
straight! We wish you all a successful Summer
season!
From all of us at Oates & Bredfeldt, LLC
| The Eight Essential Steps to Reservation Sales |
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Sales training is essential for Front Desk employees.
Think about all of that marketing budget you have
spent just to get that potential guest to call the Inn.
Once they have called, it is the person answering the
phone who must close the deal. Here are some
ideas to keep reservation sales at their peak:
- Know When People are Calling
- Staff Accordingly
- Cross Train all Staff!
- Streamline Side-Work
- Implement Reservations Systems
- Know Who is Calling
- Measure Success
- Implement Incentive Plans
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| The World's Most Amazing Bathrooms! |
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One way to set your Inn apart from the others is to
offer guests memorable bathrooms. Concierge.com
has put together a list of the World's Most Amazing
Bathrooms. We are talking amazing to an extreme
here: 14 karat gold toilets, gold mirrors, one-way
mirrors, egg-shaped bathrooms, intricate tiling, art
installations in
the public restrooms and the list goes on. The bottom
line is that these bathrooms are conversation pieces
and these bathrooms will be talked
about for a long
time!
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| Partly Cloudy with a Chance of Showers |
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We like the idea of providing guests with a
weather forecast card for the next day. It is
a special touch to add to your
turn down service. Your guests will
appreciate the help in planning for the next
day's activities. This is just
one
more idea to
set your Inn apart from the competition! If
you would like a sample we would be happy
to email one to you! Just email your request
to
inns@oatesbredfeldt.com.
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| The Slim Gourmet |
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A breakfast menu that offers options that are
both gourmet and good for you is not only a
way to show your guests that you care, but
also a great marketing opportunity! You
have
already had the dietary requests
from guests, whether it be organic, low-
fat, low-
calorie, low-sugar or low-carb. Why not
embrace this phenomenon and even market
to it? So rethink your breakfast menu and in
your next email newsletter announce your
new "Gourmet AND Good for you" breakfast
mentality!
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Newsletter written by Rebecca Levitan and Kim
Averill-Demeny
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Is it a Front Desk or Sales Position? |
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When a call reaches the front desk of an
Inn, many
times it is just thought of as a telephone call
and a
potential guest for the Inn. In reality, the front
desk is a
full powered sales position. This is nothing
to shy
away from. The sooner that this fact is
acknowledged
and
embraced, the results will show in the
bottom line.
Prior to owning and operating our own Inn on
the
coast of Maine, my background was mainly
sales and
marketing. There is a basic formula for
sales, and
here is the secret recipe:
1. Qualify the caller
2. Present based upon their needs
3. Pre-Close
4. Handle the Objection
5. Close
It's been many years since I've been out of
the
corporate world, but the "steps to
successful sales"
has been implanted into my brain, and I just
have
never forgotten them.
Read more about
turning your Front Desk into a successful
Sales
Department...
Written by Rebecca Levitan
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