We recently spoke at the 2007 PAII Conference in Myrtle Beach, South Carolina. The PAII Conferences and trade shows are not only a great opportunity to network, but they are also a source of inspiration. New products, distributors, and ideas abound.

If you were not able to attend the most recent PAII Conference, we would like to share our slideshow presentations with you:

Creative Electronic Marketing: Proven Methods to Reach Profitability

Food Code and Alcohol Safety

Exit Strategies for Inns with Restaurants

1. Get Permission from your Readers
2. Proof Content with Spam Score in Mind
3. Keep the Size of Your Email in Check
4. Send Emails When Readers are Most Likely to Respond
5. Reel Your Readers in with a Catchy Subject Line

It is time to think out of the box and come up with some new ideas for attracting guests to your Inn. It may seem a little crazy, but one idea is to have divorce parties! Why should Inns be for couples only? It could be big or small, for males or females, or a combination of supportive friends getting a newly divorced person out and about. A twist to this party could be to have all people coming to the party to also invite a single person to come along. We know that this may test your ethics, but we think this is an interesting niche marketing idea. What do you think?

Are you sick of spending tons of money on stain removers that simply don't work? When we were Innkeepers we used Lestoil to get out practically any stain. We pretreated the napkins, tablecloths, sheets, uniforms, anything that had a stain. Then threw them all in the wash to be washed as normal. Lestoil is a great product and we swear by it! Give it a try. It works great and is a less expensive alternative to other expensive stain removers. You can find Lestoil at the store with floor cleaning products, as it is a degreaser.